Socially Conscious Millennials

As much as older generations love to indulge in the eye-rolling “kids these days” mentality, Millennials have been identified as being quite socially conscious. So much so, that many brands including JCPenney, Macy’s and General Mills launched back-to-school marketing initiatives … Read More

Beating Up Berlin, One Hit Single at a Time

Being a native of Germany I tend to keep a watchful eye over the culture of my home, and something that I’ve been looking at lately is how much undertoned angst for the city itself is emerging through the German music scene. To put it simply, three of the top hits in Germany right now are all songs about the dark side of Berlin. … Read More