For years, it has been a popular custom for Japanese companies to sell “lucky bags” on New Year’s Day. You purchase a mysterious box of goods for a set price, take it home and open it. You may find something incredibly valuable or something worthless. This is the real world equivalent to a RNG rush, and it’s popping up more and more. … Read More

The Digital Ego

“When Everyone’s Super…No One Will Be.” This line is from one of my all time favorite movies, The Incredibles; and this statement goes beyond just having super powers. It speaks volumes on the digital ego, and how prestige works in an online world. … Read More

World of Warcraft & Convenience

While everything from its addictive nature to time consuming gameplay is talked about, trashed and thrown under the bus, one thing that will always be interesting is their push for convenience. … Read More


China based MMO “King of the World” instituted a Gender Identification System to prevent guys from being girls. … Read More

Microtransactions in Gaming

Microtransactions, monetary purchases for in-game items to expand a game’s content, has been in Japan for quite some time, but as it creeps into the USA, how many people are going to be on board? … Read More

The Battle of Online Currency

There’s been several battles on this topic from account bannings to players in some games taking matters into their own hands. Going on gold farmer raids, putting them on hit lists and hunting them down. But now, a more interesting approach is being taken by Blizzard, the makers of World of Warcraft. … Read More