Creating Scarcity

Usually when we think of scarcity it points to a fundamental economic problem of never having enough of something. Marketing a product’s scarcity can create artificial demand—which sometimes gives it more attention than simply allowing a plentiful number of the … Read More

Gaming in The Era of Immediacy

To say expectations are high around E3 is an understatement. Everybody has their personal wish list of what they want announced by major developers, and, at the same time, every participant has a voice in the back of their head … Read More

eSports Are Here to Stay

An interesting thing has been happening in eSports recently: they’re getting taken seriously. After years—even decades—of high-level tournaments, thousand-dollar prize payouts turning into million dollar ones, and streaming sites such as Twitch giving tournaments like Evo a broadcast platform to … Read More

Virtual Recruitment

If you love video games, you have likely played a military-based First Person Shooter (FPS) game. Games like S.O.C.O.M., Call of Duty, Battlefield and Medal of Honor generally have dominated the gaming market in the past and present, but what … Read More

Pokemon Won’t “Go” Away

Pokémon is a media product created by The Pokemon Company, a Japanese consortium among Nintendo, Game Freak and Creatures. This cultural icon was created by Satoshi Tajiri in 1995 and is based on anecdotal animals called “Pokemon.” People known as … Read More

Evolving Evidence: Pokemon Go

By now, everyone has surely heard of Pokémon Go. It’s been on the local evening news, the national news and is plastered all over websites that strive to be relevant in the 24 hours news cycle. Nintendo’s parteners The Pokemon … Read More

Workshop Concept: Homogenized Entertainment

There has been something happening for a while in the world of video games: a broad, sweeping uniformity across different genres. … Read More

New Nintendo Console Potentially Embracing Mobile Hybridization

Nintendo is making waves by designing with mobility in mind. … Read More

The Rap Album the Internet Deserves

Because Cats. … Read More

New Era Enters Well.. a New Era

New Era has always had its place in pop culture, with celebrities wearing the coveted baseball caps everywhere. However, very rarely has it broken from the tried and tested formula of the baseball cap for sports teams. … Read More