Social Networking as The New Retail Model

Crowdsourced Cuisine at it’s best. … Read More

OldSpice does Social Marketing right.

A Man’s Man. Man. … Read More


I always thought kind words were a boost to business, not a liability… … Read More

Media Addiction in an Age of Technological Immersion

Social Media is the new Television. … Read More

Quantifying Social Media

When I saw this story from Mashable that gives a dollar value for a companies Facebook friends….I was, ahem, intrigued. Now, people that know me, know I’m allergic to math but when I think about what this piece is really about it leaves me…well, exasperated. … Read More

Are You Going To Double Down …Or Fold’em

OK OK OK!! It’s here! Jeeze! So, are you going to try it? … Read More

Choose Your Own Adventure 2.0

Remember choose your own adventure books? You know, the ones that make you the star (and if you screw up you just backpedal a few pages)? Well, the popularity of the style may be lost to all but nostalgia and Goosebumps collectors. But why wouldn’t the concept work now? Ok, let me restate that; why wouldn’t it work with social media? … Read More

Is social media social yet?

Remember when social media was a fun, quirky thing that existed only for the purpose of entertainment? Those days, it seems, are long gone. With every new push into the social media frontier, it seems as it we’re slowly finding ourselves more on the verge of developing “the next big thing” as opposed to something fun. … Read More

The Span of Attention

Admit it! You see this POV in your inbox, you’ve glanced at how long it is, and you’re weighing whether or not you can afford the time to read it. Or perhaps you are looking fr something to sink your teeth into because you DO have the time and want to digest something thoroughly? … Read More

Are They Talking About You Right Now?

HSBC Holdings plc is a multi-national banking corporation that is taking a PR beating thanks to a cheeky social media company that decided to use it as an example of how potent online public opinion can be.

Definitely not an official site by any means, it’s quite simple – they pull in mentions of HSBC from the Twittersphere, then classifies them as a Fail or a Win for the bank… … Read More