CultureWaves Q2: Toxic Fandom

Toxic Fandom is a topic in our current quarterly report, which you can download here. The feeling of connecting with a movement, an entertainment franchise, or a trend can be a powerful experience when you become emotionally invested. The passion … Read More

Legacy is the New Nostalgia

A brand’s legacy is only as good as the memory people have of it. This is why so many brands are now leveraging nostalgia into new products, essentially combining the past with the present to bolster the future. A perfect … Read More

Storm Trooper Turns Away From The Darkside

Ok Forest Gump, you ran across the USA… now how about doing it across Australia in a Storm Trooper costume?? Huh?? Yeh… Didn’t think so. That’s right folks one man is doing a challenge so great, that it’s almost inconceivable. … Read More