skincare

Culturewaves Q4: Changing the Conversation

Posted by Stacy Sullivan-Nipstad on February 11, 2019 | Featured

As a consumer of products aimed at preventing signs of, reducing symptoms of, and even offering a reversal of the effects of aging skin, I am starting to notice a shift in marketing. Yes, the aisles are still fully stocked … Read More

Tags: Agism, Glossier, Maye Musk, Neutrogena, Nicole Kidman, Q42018, aging, anti wrinkle, beauty, cosmetics, marketing, quarterly report, skincare

CultureWaves Q2: Super Beyond Foods

Posted by Stacy Sullivan-Nipstad on September 10, 2018 | Featured

Super Beyond Foods is a topic in our current quarterly report, which you can download here. When you hear the term “superfoods,” you might think of fresh vegetables, exotic fruits and hard-to-pronounce herbal ingredients found in a vitamin bottle. These … Read More

Tags: Briogeo, Kombucha, Q2, Sephora, Superfoods, Youth to The People, beauty, make up, quarterly report, skincare

VOICE is a segmentation tool that marries artificial intelligence with human intelligence. We start by receiving device behavior* and then applying a needs-based filter of human behavior. This combination of data allows CultureWaves to develop Personas, which help you as a business better understand how your target audience thinks-their various needs, wants, and values-all based in behavior and presented with actionable strategy.
Learn More »

*Device data is collected by Dstillery through an agreement with CultureWaves. They observe more than 160 billion daily interactions across computers, tablets and smartphones and provide that information to us in subpopulations, which we then analyze and categorize into personas, archetypes, or path-to-purchase behavior.

How will the food and beverage consumption of key generations – Gen Z, Millennials, and Boomers –change as these groups move through life stages? The new report, A Generational Study: The Evolution of Eating, reveals whether their patterns will be similar to, or different from, those of previous generations. It’s how to develop marketing strategies and make long-range plans that position your business for growth.
Read more | Press

Snacking in America— This is the definitive guide to snacking, with newly added content from CultureWaves on emerging trends to bring the insights to life and give examples of in-market activation. Now you can get clear answers to your pressing questions about snack foods and between-meal consumption.
Read More | Report Excerpt

The report will give you an abundance of snacking data insights with a landscape of consumer behavior and motivations. In addition, the report offers a predictory look at opportunities for the future, so be sure to check out how to get your copy.