Mini-Size Me

Flexible Flux is all about justification.  It’s no surprise that many food chains are experimenting with mini sizes to lure the diet conscious consumer. “Dairy Queen promoted baby Blizzards last month, giving diners about half the calories of the small … Read More

Coke Shrinks to Fit

There’s a very popular trend in the food business that calls for products to come out with 100-calories-or-less portions in single-serve packages. You get your Oreos and you get calorie control. … Read More