It’s common scents.

Air fresheners are traditionally marketed to and purchased by women, but many companies are realizing that both genders enjoy fresh air. … Read More

Manly Candles

I don’t want to be too harsh, I mean… each to their own, but I can’t STAND Yankee Candle. When I walk past those stores I even hold my nose. Some candles are ok, I guess, but generally I find … Read More


I just watched a trailer for a documentary that I’m really excited to see. Not only are some of my favorite male celebrities and comedians in it, but the subject matter lends itself to hilarity: Male Grooming. It’s called MANSOME … Read More

Warrior Strength Condoms

At first I just thought this ad was for a video game or something then I noticed that these warriors where charging out through the zipper of mens pants. “In a series of print ads created by the Buenos Aires … Read More

The Man’s Guide To Love

The life evidence we have in the Guys and Dolls™ wave is the either very masculine or very feminine.  For the guys examples we have super macho stuff like the Dr. Pepper 10 campaign. I’m so happy to have found … Read More

Going In For The KillShot

I’ll just come out and say it. I hate the “sport” of hunting. I’m one of those people that is fine with hunting for food. Most indigenous cultures have a respect for the animal and use every part. And after … Read More

Peacocking With Alpha Nail

Sometimes a piece comes along that can fit into several CultureWaves™. This is one of them. What we have here is a nail polish aimed squarely at men which made me immediately think: Yin Yang Blend™: “I see the line … Read More

“Epic Meal Time” To Take On TV

These freaks have been on our radar since they started filming their crazy meat orgies. If you’ve never seen the YouTube sensation “Epic Meal Time” you missed a whole lotta meaty madness. The basic premise is: get a bunch of … Read More

Epically Manly Food

It feels like Epic Meal Time has been around a lot longer than last October but maybe that’s because it’s so. …well …EPIC!  The show is a ridiculously popular online cooking show that clocks about a million views per episode, … Read More

Dude Quilting

I have seen two articles about men making quilts in as many days so I think that warrants a mention.  Yin YangBlend™ is about the blurring of the sexes, and I think  men quilting falls neatly into that wave. The … Read More