Digital Word of Mouth

Years ago we saw food manufacturers reluctant to enter the social media world, sure that their audience was within foodservice circles and not direct-to-consumer. They’ve learned, however, that the consumer drives the decision at its most basic level, and that everyone—regardless of their place in the food creation cycle, is subject to the lure of social media. Digital word-of-mouth is now a staple of food and beverage companies, but it goes beyond that category, too. … Read More

Clever Designs Elevate Good To Great

I’m a firm believer that most ideas can be improved upon. I get a kick when something goes from good, to great.  Or functional to superior. Well, a Japanese dentist must have had the same thoughts when he was cooking … Read More

Puma Aiming For “Compostable”

I’m kinda loving the directions Puma has been going in the past couple of years. I was a fan of their “Puma Social” that fit right in with our Clockless™ wave. They weren’t winning the sport shoe game so they … Read More

Drawing Crowds With Freaky Food

I’ve seen so many special interest stories on “fair food” lately.  Usually, it’s some poor local news reporter sent to gag down something strange that’s been battered, fried and shoved on a stick. It got me thinking about how this … Read More

Pampering And Posturing

One of the things I love about my social networks is throwing things I come across to the peanut gallery and reading the response. Lately I got excited about this amazing video of a transparent plane – it was a … Read More

Grow-At-Home Mushroom Kit

There are so many reasons I love this idea! I love mushrooms. I love growing my own food. I love recycling. I love clever design. I love things that are easy. I also love inspiring company stories: “Back to the … Read More

PepsiCo’s Vending Machines Get Social

Pepsi has just launched a “next generation” social vending machine.  We’ve noticed touchscreen vending machines lately but this takes it to another level of interaction. “Using digital technology, PepsiCo’s Social Vending System enables any user to gift a friend by … Read More


I’m excited to see this documentary from R+I creative on Vimeo.

“INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion. and entertainment.” … Read More

Wow, Something That Works ANYWAY®

I hate waste! I’m the kind of person who will always find the quickest route anywhere or keep the peanut butter until every last skerrick has been eked out of the jar. So, here is a great design innovation that really appeals to me. … Read More

Simple Demands, Big Ideas

Sometimes I see a design idea and think: that makes so much sense I feel like it has always existed. And that’s the exact thought I had when staring at these cute Thermo Bowls. … Read More