The Reluctant Adult

We all agree adulting is hard. Even the memes agree. I recently saw a social media post that said, “The horrifying moment when you’re looking for an adult but then realize that you are an adult. So you look for … Read More

Context in Check

Nostalgia is a funny thing. I laughed at Gen Xers when their childhood was repurposed into kitschy gimmicks targeted at young, trendy millennials who were eating nostalgia up on an ongoing basis. But now, as we’re moving further into 90s … Read More

Millennials Are Changing Their Story Through Self-Improvement

The internet has often been a brutal place for Millennials, continually reminding them of their inadequacies and shortcomings compared to their peers and the generations that came before them. They often get a bad rap for their perceived laziness, entitlement … Read More

A Shift in Perspective: Generation Z

Marketers have spent years researching the Millennial generation. In broad strokes, they know that Millennials are the last generation to have had an offline childhood and the youngest have grown up with a digital world catered to them). Millennials have … Read More

The Meta Watch

Did you know that Almost 60% of 16-34 year olds use a phone as their primary timepiece?  I haven’t worn a watch since my Mickey Mouse one fell off my wrist into Sydney Harbor when I was 11 years old.  … Read More

Twitter: More Grown Up Than You Thought

In technology, more than other life categories, we tend to see individuals pigeonholed according to age. The assumption that the youngest of our peers are the most tech-savvy is a popular view that is not necessarily supported by fact. An … Read More