CultureWaves Q2: Toxic Fandom

Toxic Fandom is a topic in our current quarterly report, which you can download here. The feeling of connecting with a movement, an entertainment franchise, or a trend can be a powerful experience when you become emotionally invested. The passion … Read More

eSports Are Here to Stay

An interesting thing has been happening in eSports recently: they’re getting taken seriously. After years—even decades—of high-level tournaments, thousand-dollar prize payouts turning into million dollar ones, and streaming sites such as Twitch giving tournaments like Evo a broadcast platform to … Read More

Dinner With A Side Of Gore

Most web reaction to this has been incredulous: “This can’t be real??” Then you read it’s from Japan. “Ohhhhh, yep. Ok. Japan.” Gaming themed bars are nothing new, but a restaurant/ cafe based on a brutally violent game called Resident … Read More

A Huge Amount Of Adults Are Busy Doodling Lately….

One of my friends Facebook status says it all: “Draw Something is taking over my life.” That was quickly replied to by a bunch of her friends who commented: “Me too!!” “You play! Woot! I shall start a game with … Read More

The Gamers Jeep: Call of Duty Wranglers

I’m a recovering gamer. I can’t allow myself gaming privileges anymore because, like many gamers, I become obsessed and let my life be over-run by whatever game I’m playing. Yes, when even your dreams are about the game play… you … Read More

Domino’s Wins A Brand Champion For Life

Most companies develop “brand champions” with consistently great service, recognition of fans or even creating special VIPs of “influencers”. Nobody could have ever predicted how Domino’s Pizza’s latest brand champ came about. If you have a moment you should really … Read More

Blink 182 Steals Fans YouTube Videos

Blink-182 turns the table on Youtube users in their video for the first single in 8yrs: “Up All Night”. With help from AT&T, the band sifted through every YouTube video featuring Blink fans making use of the trio’s music without … Read More

Storm Trooper Turns Away From The Darkside

Ok Forest Gump, you ran across the USA… now how about doing it across Australia in a Storm Trooper costume?? Huh?? Yeh… Didn’t think so. That’s right folks one man is doing a challenge so great, that it’s almost inconceivable. … Read More

A Tale Of Good Retail

As the proud new owner of a Macbook Air 13″ I want to share my retail experience at the Apple Store because it’s a great example of Brand Sanctuary™. Lots of stores have friendly greeters, but not all have iPad … Read More

V.I.C: Very Important Customer

Mashable talked about brand champions this week and it made me think of the Power Plays™ wave.  There are so many different products and services out there that people love so much that they are willing to be an unpaid … Read More