The Reluctant Adult

We all agree adulting is hard. Even the memes agree. I recently saw a social media post that said, “The horrifying moment when you’re looking for an adult but then realize that you are an adult. So you look for … Read More

A Shift in Perspective: Generation Z

Marketers have spent years researching the Millennial generation. In broad strokes, they know that Millennials are the last generation to have had an offline childhood and the youngest have grown up with a digital world catered to them). Millennials have … Read More

The Middle Class Want Their Food… Fast.

I came across a study that really challenged my perception about who eats fast food. I’ll go ahead and admit that if I was asked what demographic frequents fast food chains I would have guessed a lower socio-economic one. I’m … Read More

The Future Of Publishing – Eye Of The Beholder?

I would think every generation has opinions about other generations…especially those younger than them. Gen X & Y often seem criticized and/or misunderstood by Boomers and beyond. … Read More