Personalized Pop

When you walk up to a pop machine your options have always been limited by the number of different bottles or cans it could hold. That restriction is now history. The new Coca-Cola Freestyle™ machine offers more than 100 different drink choices with flavors as individualized as your own personal taste. What sounds good to you? A Raspberry Coke? A Peach Fanta? No problem. … Read More

Coke Shrinks to Fit

There’s a very popular trend in the food business that calls for products to come out with 100-calories-or-less portions in single-serve packages. You get your Oreos and you get calorie control. … Read More

Building a Face for Coke

One of the amazing new Waves we’ve discovered is the iBUILTit Wave-a testament to how creative people can be, and will be, once they decide to take matters into their own hands. A case in point is the Coca Cola Facebook page. … Read More