The Reluctant Adult

We all agree adulting is hard. Even the memes agree. I recently saw a social media post that said, “The horrifying moment when you’re looking for an adult but then realize that you are an adult. So you look for … Read More

CultureWaves Q2: Toxic Fandom

Toxic Fandom is a topic in our current quarterly report, which you can download here. The feeling of connecting with a movement, an entertainment franchise, or a trend can be a powerful experience when you become emotionally invested. The passion … Read More

IoT (Internet of Toxicity)

From our Q1 2018 Report When something becomes “toxic,” it generally means a lot of infected, even poisonous, material has been dropped into it. Does your life today feel more toxic than it used to? If so, you aren’t alone. … Read More

Be Polite to Your Robots

I learned this lesson from a two-year-old, actually. To be clear, her interaction was with Alexa, who is more of a tech-enabled virtual assistant than a robot. But whenever she asked Alexa a question, this two-year-old said “please,” and “thank … Read More

Cultural and Societal Shifts Shape New Thanksgiving Traditions

Chicago, November 22, 2016 — Thanksgiving traditions are evolving to reflect the new cultural and societal makeup of the U.S., finds The NPD Group, a leading global information company, and its research partner, CultureWaves®, a consumer qualitative insights company that … Read More

Gen X Anthem

There’s a video going around that has been re-posted by so many of my Gen X friends that I had to take a closer look. It’s part of Yahoo’s in-house Sketchy comedy series- which explains the high production values, I … Read More

The Meta Watch

Did you know that Almost 60% of 16-34 year olds use a phone as their primary timepiece?  I haven’t worn a watch since my Mickey Mouse one fell off my wrist into Sydney Harbor when I was 11 years old.  … Read More

Losing Your Self In Literature

Here’s an eye-catching campaign that fits nicely in the Living Vicariously™ wave. It’s called “Become Someone Else. Pick your hero at Mint Vinetu” by Lithuania based Love Agency.  The print ads seek to encourage people to lose themselves in literature.  … Read More

24 hr Tweeting

I’m no stranger to internet addiction. I feel withdrawals when I’m unplugged for a prolonged period.  The woman who wrote this blog post knows what I mean … and then some. Her article reveals her secret habit of going to … Read More

Can You Do Nothing For 2mins?

As someone that has a love of Yoga and meditation, I thought this will be a breeze.  But about 30 secs in, I got a text and instinctively, completely unthinkingly, I picked up my phone to read it.  Now, technically … Read More