Liquid Stories

Consumer demand for experience in all things has led to consumers expecting experience in all things. The term “experience” is a little misleading, however, when it comes to beverages. When you hear the word, in conjures images of immersive, highly … Read More

Plants: How a Hobby Became a Lifestyle

Looking around my open office space, there is a noticeable green glow from the encroaching living decor that is fed by several co-enthusiasts. Having plants in the workspace just does something to the overall feel of the room. The way … Read More

Gaming in The Era of Immediacy

To say expectations are high around E3 is an understatement. Everybody has their personal wish list of what they want announced by major developers, and, at the same time, every participant has a voice in the back of their head … Read More

The Changing View of Wellness

We have a new rule at the office. Stay home if you are sick. No longer are there medals handed out for making the effort, for dragging your weak and chilled body out of bed, and certainly not for sneezing … Read More

New Moms are a Target

They are easy to identify and categorize. They all have similar needs: diaper care, nutrition, laundry products, and sleep. This all makes it easy for the U.S. marketing world to lump new moms all together as they figure out how … Read More

Cultivating Happiness

As our lives are increasingly busier and more stressful, the need for a broader sense of self is becoming a hot button topic. How can we juggle work and personal interests/hobbies while maintaining the right level of self-care? With the … Read More

The Lone Eater

What happened to the family table? … Read More

NYC Fashion Week 2015

The rules of fashion and proper etiquette during Fashion Week have been tossed out the window. … Read More

Let The Fuzzy Work Distraction Begin!

THEY ARE BACK!!!!! For the forth year in a row, the world-famous Shiba Inu Puppy Cam went live today with it’s adorable new litter. Born May 21 they are set to become stars just like their predecessors (Teams A, B, and … Read More

Kraft Crafts A Website Made Of Actual Bacon

If you type bacon into our Culturewaves Thought Bank you will get the most mind blowing array of results.  Bacon and pop culture are having a love affair. So I’m not surprised to, yet again, see another brand wanting in … Read More