CultureWaves Q2: Toxic Fandom

Toxic Fandom is a topic in our current quarterly report, which you can download here. The feeling of connecting with a movement, an entertainment franchise, or a trend can be a powerful experience when you become emotionally invested. The passion … Read More

Gaming in The Era of Immediacy

To say expectations are high around E3 is an understatement. Everybody has their personal wish list of what they want announced by major developers, and, at the same time, every participant has a voice in the back of their head … Read More

The Cure

We can safely say I’m cured. For years I ran my life by ringtone. We had a house phone once upon a time, and even if my arms were full of groceries I would drop them all and run to … Read More

The New Village

The old saying goes, “It takes a village to raise a child.” While that phrase may still hold up, the village is changing. New moms have more resources at their fingertips than ever in their friends, family, social networks, online … Read More

Context in Check

Nostalgia is a funny thing. I laughed at Gen Xers when their childhood was repurposed into kitschy gimmicks targeted at young, trendy millennials who were eating nostalgia up on an ongoing basis. But now, as we’re moving further into 90s … Read More

The Wrong Target

There has been much discussion about Gen Z as a demographic, and its widespread familiarity and use of technology—specifically the internet. Like others, we’ve written at length about the distinguishing characteristics that Gen Z exhibits. We’ve pointed out that Gen … Read More

New Moms are a Target

They are easy to identify and categorize. They all have similar needs: diaper care, nutrition, laundry products, and sleep. This all makes it easy for the U.S. marketing world to lump new moms all together as they figure out how … Read More

RNG Design

Automation has already proven to be the next stage of industrial and commercial expansion with manufacturers, food service operators, and distributors all adopting automation on some level in order to cut costs and speed up wait times. However, what happens … Read More

No, You Don’t Deserve a Cooking Show

For years I have been a late night baker. I’ve spent hours in a fiery rage watching batch after batch of royal icing fail, I’ve facepalmed and cringed as cakes fell flat and cookies burned to a crisp—I think my … Read More

Workshop Concepts: Eating Experiences

It’s fairly safe to say that most people have heard of the farm-to-table movement that has taken over the restaurant industry the past few years. So the question is, what now? Now that we expect to be served fresh, organic … Read More