CultureWaves To Appear at Beyond Data Summit

SPRINGFIELD (September 5, 2018)—CultureWaves® (culturewaves.net) has announced it is participating in the upcoming BEYOND DATA seminar, produced in conjunction with The Springfield Business Journal. The event will be held on Friday, September 21 from 7:30 a.m. until 11:45 a.m. at … Read More

CultureWaves Q2: Super Beyond Foods

Super Beyond Foods is a topic in our current quarterly report, which you can download here. When you hear the term “superfoods,” you might think of fresh vegetables, exotic fruits and hard-to-pronounce herbal ingredients found in a vitamin bottle. These … Read More

Creating Scarcity

Usually when we think of scarcity it points to a fundamental economic problem of never having enough of something. Marketing a product’s scarcity can create artificial demand—which sometimes gives it more attention than simply allowing a plentiful number of the … Read More

Life Support

The sign outside the office said, “virtual nurse.” Inside the small office was an array of computer equipment and a single person, headphones on. I passed it as I made my way out of the hospital after visiting hours were … Read More

Liquid Stories

Consumer demand for experience in all things has led to consumers expecting experience in all things. The term “experience” is a little misleading, however, when it comes to beverages. When you hear the word, in conjures images of immersive, highly … Read More

CultureWaves Q2: Unique Partnerships

To view our Q2 Trend Report, click here. Facebook and L’Oreal just partnered to bring you virtual makeovers. Did your eyes stop at the seemingly odd combo of Facebook, a social media platform, and L’Oreal, a beauty and cosmetics retail … Read More

Are We Willing to Eat Cold Food

Growing up, it was perhaps the worst sin we could commit: getting to the dinner table late. OK, that, and spilling sugar. By the time I was in upper elementary school, my mom had returned to the outside-the-home workforce and … Read More

Plants: How a Hobby Became a Lifestyle

Looking around my open office space, there is a noticeable green glow from the encroaching living decor that is fed by several co-enthusiasts. Having plants in the workspace just does something to the overall feel of the room. The way … Read More

Gummy Bears FTW

Our never-ending love for gummy bears now justified! Gummy bears have been a candy that brought out the fun since I was a kid. Fun aside, they are still candy, made mostly of sugar, so they have never been considered … Read More

Inherent Loyalty

Remember high school, when you became friends with one person and suddenly had another friend or two because of them? It was our early exposure to “related loyalty,” where you loved one thing, and gained another. Loyalty has entered a … Read More