CultureWavesQ3: Identity Branding

When a Brand Goes Beyond a Name When I was younger, I remember how important it was to have certain name brands attached to things like clothing and shoes. This was so important, in fact, that kids were subjected to … Read More

CultureWaves Q3: Counterculture: The Brand

Some of my earliest memories are ghost stories, scary movies, fairy tales, and folklore–the type of subjects that terrace the edges of the darker side of the human psyche. Even when I was scared, that feeling of perhaps stumbling upon … Read More

CultureWaves Q2: Super Beyond Foods

Super Beyond Foods is a topic in our current quarterly report, which you can download here. When you hear the term “superfoods,” you might think of fresh vegetables, exotic fruits and hard-to-pronounce herbal ingredients found in a vitamin bottle. These … Read More

Plants: How a Hobby Became a Lifestyle

Looking around my open office space, there is a noticeable green glow from the encroaching living decor that is fed by several co-enthusiasts. Having plants in the workspace just does something to the overall feel of the room. The way … Read More

The Future of Malls

A recent trip to the local shopping mall resulted in my friend and me standing in front of a sign that seems to encompass the current state of retail.   Storewide Sale, Everything 30-50% off   A similar statement was … Read More

Building a Taste for Plant-Based Foods

When diners hear the words “plant-based,” several things can come to mind: lack of flavor, non-filling, tasteless, and even negative textural qualities such as “spongy.” Those who prefer meat as the main attraction of each meal might even picture a … Read More

Wellness Hospitality

Living a healthier lifestyle is about diet and exercise, sure. What’s more, it includes how our environment makes us feel. The growing market of “wellness hospitality,” in which standard travel includes more than nutritious food, also gives us workout retreats … Read More

Elevated Indulgence

Have you caught onto the trend for self-care? At one time, it may have been considered indulgent to, at least at times, put yourself first. Now? Here’s what we’re seeing. Variables such as budget, demographic, lifestyle, and location can all … Read More

Cultivating Happiness

As our lives are increasingly busier and more stressful, the need for a broader sense of self is becoming a hot button topic. How can we juggle work and personal interests/hobbies while maintaining the right level of self-care? With the … Read More

The Changing Dynamic of Coffee

Once a morning ritual for those heading off to work, coffee has become an all-day beverage of choice for consumers. What started as a work break indulgence and a way to recharge has turned into a lifestyle complete with special … Read More