CultureWaves Q3: Designer Genes

Designer Genes is a topic in our current quarterly report, which you can download here. My sister and dad have a favorite pastime—one that occupies them whenever they are together. On more than one occasion, I’ve walked in on them … Read More

The Reluctant Adult

We all agree adulting is hard. Even the memes agree. I recently saw a social media post that said, “The horrifying moment when you’re looking for an adult but then realize that you are an adult. So you look for … Read More

Life Support

The sign outside the office said, “virtual nurse.” Inside the small office was an array of computer equipment and a single person, headphones on. I passed it as I made my way out of the hospital after visiting hours were … Read More

CultureWaves Q2: Unique Partnerships

To view our Q2 Trend Report, click here. Facebook and L’Oreal just partnered to bring you virtual makeovers. Did your eyes stop at the seemingly odd combo of Facebook, a social media platform, and L’Oreal, a beauty and cosmetics retail … Read More

Are We Willing to Eat Cold Food

Growing up, it was perhaps the worst sin we could commit: getting to the dinner table late. OK, that, and spilling sugar. By the time I was in upper elementary school, my mom had returned to the outside-the-home workforce and … Read More

Inherent Loyalty

Remember high school, when you became friends with one person and suddenly had another friend or two because of them? It was our early exposure to “related loyalty,” where you loved one thing, and gained another. Loyalty has entered a … Read More

IoT (Internet of Toxicity)

From our Q1 2018 Report When something becomes “toxic,” it generally means a lot of infected, even poisonous, material has been dropped into it. Does your life today feel more toxic than it used to? If so, you aren’t alone. … Read More

The Cure

We can safely say I’m cured. For years I ran my life by ringtone. We had a house phone once upon a time, and even if my arms were full of groceries I would drop them all and run to … Read More

The Photo Era

Back in the day when food websites and blogs were popping up and people began posting photos of their food, art directors everywhere were saying, “Nooooooo” in loud laments. After all, they had built whole careers on the quality of … Read More

Updating Privacy

If you are like me (and, trust me, I’m fairly normal when it comes to being a part of today’s consumer society) you are getting a lot of emails with the subject line something like: “We are updating our privacy … Read More