Food Printing

For years we’ve been hearing about how 3D printing is going to revolutionize this and that. Every time a new round of “Next Big Thing” talk starts, there are incredibly interesting examples of innovation leading the way, but then the … Read More

CultureWaves Q3: Blockchain Transparency

Blockchain technology—basically a process of recording and linking transactions together— was born from cryptocurrency. When the latter debuted online, the thing that made it special, the thing that set it apart was the blockchain. So, why is this important to … Read More

CultureWaves Q3: The New Era of Vending

2018 is an era of unprecedented convenience. Brands are going out of their way to get to the consumer faster and more directly—as seen in this example from Pizza Hut, where autonomy, artificial intelligence and delivery methods are all used … Read More

Liquid Stories

Consumer demand for experience in all things has led to consumers expecting experience in all things. The term “experience” is a little misleading, however, when it comes to beverages. When you hear the word, in conjures images of immersive, highly … Read More

The Consequence of Sound: How Loud is Your Life?

There are many things that pollute our world, causing a range of side effects and consequences. It’s been established that air pollution limits our breathing and visibility; water pollution makes us sick and limits our water supplies. Now there is … Read More

eSports Are Here to Stay

An interesting thing has been happening in eSports recently: they’re getting taken seriously. After years—even decades—of high-level tournaments, thousand-dollar prize payouts turning into million dollar ones, and streaming sites such as Twitch giving tournaments like Evo a broadcast platform to … Read More

What is Your Privacy Worth?

This question has been asked many times over the years, as producers of products and technology have both become increasing more interested in things we once kept private. Originally—by which I mean, before social media—our sense of privacy gave us … Read More

The Wrong Target

There has been much discussion about Gen Z as a demographic, and its widespread familiarity and use of technology—specifically the internet. Like others, we’ve written at length about the distinguishing characteristics that Gen Z exhibits. We’ve pointed out that Gen … Read More

Introducing VOICE, A New CultureWaves Product

CultureWaves introduces VOICE, a new way to think about your audience. It’s device data + need-based behavior, all adding up to a better understanding of what is influencing your target and changing their behavior. For years, demographic data has told … Read More

“Humane” Technologies

  When the internet was first introduced, users sat in awe at the innovation that it presented. It was a communications platform and a distribution method for information and data. The world wide web took something that previously traveled through … Read More