Summer fun season is upon us. This means BBQ’s and parties filling up weekend calendars. Everyone wants their’s to be memorable, in this vein, I’m noticing a trend of themed cocktails.
Two recent blockbusters have received a cocktail recipe treatment. At an Avengers themed soiree, guests can choose a beverage based on their favorite character. Are you a “God of Thunder”? With one part Lillyhammer liquor, 1 part Mead, 1part Lingonberry Vodka over ice… It’s guaranteed to get you “hammered”. Perhaps you want to “get smashed” with “The Hulk”? 1 part Midori, 1 part Absinthe, 3 parts Mountain Dew garnished with a kiwi slice.
If the movie Hunger Games is more your style, you can imbibe a Katniss Everdeen Elixir: 1.5 oz. CAMUS VSOP Elegance 0.75 oz. Punta Mes Vermouth 0.25 oz. Simple Syrup 0.75 oz. Lemon Juice Laurent-Perrier Brut Champagne Shake all except champagne. Strain into flute and top with champagne. Garnish with mint sprig. Sure to make you feel like a winner.
Maybe you want to commit to a themed dinner party? Being massive fans, I know my friends and I would love a meal from The Unofficial Game of Thrones Cookbook: From Direwolf Ale to Auroch Stew—More Than 150 Recipes from Westeros and Beyond.
It apparently joins a “booming trend of unofficial fan-written cookbooks that have sought to capture the culinary spirit of, for example, The Hunger Games (Katniss’s Favorite Lamb Stew with Dried Plums, page 58), Twilight, (Vampire Blood Punch, page 117), and Harry Potter (Treacle Pudding, page 73).”
You can also get competitive with THE BODEGA COCKTAIL CHALLENGE. Buzzfeed dared people to become convenience store mixologists, but they had to follow these rules:
- all ingredients had to be purchased at a liquor store or bodega.
- mini bottle of booze only
- no more than 7 ingredients
- your drink’s name must be AWESOME
- no more than 4 rules to bodega cocktails
*extra credit: keep track of how much all ingredients cost
**double bonus points: choose a food to pair with your cocktail
What we have here is a case of Brandalizm™. Whether it be the TV and movie franchises or the products in a liquor store, they are all being appropriated. This wave is about “brand hacking”. The Human Truth™ is: “You don’t own your brand I do.”™ You can’t control, how people will use your product, brand or service… But in this case, it’s all in good fun and actually a form of flattery.