This place is just uber hip, hands down. Which you’d probably expect from a cool, new NYC hotel that’s nestled in the bustling art scene of Chelsea. What stands out to me, is that it’s an awesome example of our Choice Choke™ wave.

Hôtel Americano keeps life’s choices simple. Three room types offered, all with the feel of an urban ryokan with wooden platform beds, warm lighting, and luxurious natural materials, some with soaking tubs and fireplaces. The square meals all New York is talking about. Five selections available for Breakfast, five more available around-the-clock. Order with in-room iPad or dial 101 from the in-room telephone.”

As the colleague who brought this place to my attention said: “For the road warrior, having a familiar, comfortable, even creatively quirky hotel to drop your bags is a welcome destination.”

Variety might be the spice of life but we tend to find solace in the familiar. Knowing “what you’re going to get” can be a relief for the weary traveler.

The Human Truth™ of this wave is: “I don’t need more choices; I need help choosing.”™ Selecting from three stylish rooms and 5 exquisite looking bento boxes, simplifies the hotel experience in an cool, minimalistic way – which looks like it fits right into the Hôtel Americano vibe.

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