The Virtual Merge™ wave is where the actual world meets the virtual world. I came across a two examples that have been inspired by the big guns of social media.
The first sprung up in the surprisingly unlikely place of the Amazon. Apparently, a “commodity-fueled economic boom and increased government investment” has brought high speed internet to even remote states such as Acre, where a Facebook night club has opened.
“The concept is the brainchild of Humbert Camacho, a 30-year-old businessman from Epitaciolândia, a small town on Brazil’s border with Bolivia. “The Facebook concept is about sharing ideas, adventures, friendships, parties and photos with your friends,” Camacho said during a visit to his club, which opened on Thursday. “So what we wanted to do was to build a nightclub with this concept, where people could come and share things with their friends, spend a cool night, sharing pictures, experiences and have fun.”
And if you’re too tired from logging the rainforest… I mean, contributing to the “commodity-fueled economic boom”, then you don’t have to leave home to check out what happening at the club:
“The nightclub will also have its own community on Facebook. “We are going to have our own official Facebook page so people coming to the nightclub can share pictures in real time,” he said. “People who can’t make it will be able to sit at home and see what the party is like.”
On the other side of the world, at the Dublin Web Summit, the energy company Electric Ireland set up a pop up Tweet Cafe.
“Patrons placed their orders by tweeting using the hashtag #tweetcafe and the number of the box with the food or drink that they wanted. A virtual queue was formed using Twitter profile pictures and displayed on a large screen. When their purchase was ready the proper numbered box opened and they could gran their meal. Although the Tweet Cafe offered pre-made meals and drinks, the model could be easily appropriated into a real cafe or small restaurant setting. Customers no longer have to wait in line and can order as soon as they are ready. The next step would be to include smartphone payments thus placing more emphasis on food preparation rather on transactions.”
The pop up Tweet Cafe is cute but as far as real world cafe or restaurants, I personally see too many ways this could go wrong or be trolled. Although, an app that uses the same concept but requires online payment before the “tweet/order” goes through would work.
The Human Truth™ for Virtual Merge™ is: “I’m in the real world, and I’m bringing the internet with me.”™
Never has this been more the case. I mean, a Facebook night club in the Amazon…? Just, wow.