Sometimes a piece comes along that can fit into several CultureWaves™. This is one of them. What we have here is a nail polish aimed squarely at men which made me immediately think: Yin Yang Blend™: “I see the line between sexes as blurred.”™
But then I checked out the site and thought whoa! They REALLY want this product to seem manly, which led me to Guys and Dolls™ which is about the extremes of the sexes: “Give me my power tools!” “Give me my power frills!”™
That settled it. Definitely going in Suggestive Selling™.
The Suggestive Selling™ wave is about unashamedly appealing to the reproductive instinct on a visual level. The Human Truth™ is: “I can’t help looking at what’s hot.”™
With other copy like: “Are you a modern warrior? A macho man who could punch a hole in a cement wall while simultaneously banging three girls at the same time?”
They ain’t playin’!
There’s even a part of the site that explains “Peacocking– The Pick Up Artist’s Secret Weapon.” Which is essentially dressing in an eye-catching way in order to attract attention and spark conversation with women. Yes, Alpha Nail is definitely at home in the Suggestive Selling™ wave.