When I saw these “humorous” menu items, I immediately thought of the Corporate Hating™ wave because it references the Occupy Wall St movement.  The Human Truth of that wave is: “I hate being treated like I don’t matter.”™ So You would understand why the OCCUPY movement is at home in that wave.

However, it doesn’t belong there amongst all the serious evidence of people trying to be heard and make the world a better place.  This belongs in the Barely Legal™ wave because its a snide “joke” that’s at home in the physiological tier of Maslow’s Hierarchy.  The physiological tier involves the devolved part of us that likes titillation.  It’s about boundary stretching and taboos. I would not go so far as to say these burgers are taboo but they are stretching the line of good taste.

I have to say I’m a fan of what we call speedrepreneurs- those who rush something to the market that references a super current event or pop culture moment. This, however, just seems icky to me somehow. It reminds me of how I felt about the Halloween party at the New York law firm of Steven J. Baum (known as a ‘foreclosure mill’) where the office workers dressed up in “homeless squatter” costumes mocking people that had lost their homes.

Not Classy.

I know this “BLT Steak DC” is trying to be funny,  and even though a $58 Kobe beef, foie gras and gold leaf burger sounds like it should be classy… when you call it’s the 1% burger it’s kind of tacky in my humble opinion.  I also can’t imagine who would order a $9.99 wonderbread patty melt called the 99%…  But then again I don’t understand a lot of things they do in DC.

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