I’m so in love with this gorgeous project! Watch the movie below and I’m sure you will feel the same way.
From the site: “After six months of dreaming, thinking, planning, painting, colouring, filming, editing and finessing I am so very proud to post the spectacular global film for the Let’s Colour Project: ‘Dulux Walls’. It is the result of 650 people from all over the world who came together in the name of colour. Grey is out. Gloom is gone. This is the beginning of a colour crusade that is spreading around the world. The more of us who join in, the bigger the splash will be. Come colour the world with us.”
This is what I hope is the future of advertising, marketing and branding: Doing something cool and/or altruistic with your product and reaping the kudos. I know that I posted it on my Facebook and got many positive comments.
People talking passionately about your stuff is always a fantastic thing.