Ok, I’m not going to contain my excitement over this ad. Hooray Kotex!!!
Finally, an ad that admits the reality of what more than half the humans on the planet have to DEAL WITH monthly. It’s a dryly, sarcastic snub at all the ridiculous imagery and messaging us ladies know as: feminine hygiene advertising.
I won’t go on and on about feminism and liberation from the mainstream notions of “unspeakable woman’s business,” because this article from Jezebel does a great job. However, check out the rigmarole Merrie Harris, global business director at JWT (the agency which produced the ads), had to go through to get the ad made:
“After being informed that it could not use the word vagina in advertising by three broadcast networks, it shot the ad cited above with the actress instead saying “down there,” which was rejected by two of the three networks. (Both Ms. Harris and representatives from the brand declined to specify the networks.) “It’s very funny because the whole spot is about censorship,” Ms. Harris said. “The whole category has been very euphemistic, or paternalistic even, and we’re saying, enough with the euphemisms, and get over it. Tampon is not a dirty word, and neither is vagina.”
Look, I realize my personality can tend to push the boundaries of acceptability, so my radar is usually skewed to the fringe side of things. But I think we all can acknowledge that advertising that speaks directly to the human truth of who we are will always triumph. I mean I can’t believe I’m writing a blog in 2010 about the “revolutionary” concept of saying “your period sucks!” What other basic truths are out there that we are pussyfooting around?