For those of us in the business industry, we are all well aware of the importance of personal branding and self promotion. We know that social networks can be a valuable way of achieving success, but with the number of social networks out there, knowing which to use and how to manage a few at a time can be exhausting and frustrating. This creates a Choice Choke™ atmosphere, and we realize that we don’t need more choices, just help choosing.

Dan Schawbel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success, addresses the headache of choosing and managing various social networks using web tools and tips via a posting on Mashable.

In his article, Schawbel stresses the importance of continuously updating your profiles through the use of tools that will simplify and help maintain consistency throughout all your profiles, including Tubemogul, Twitterfeed, Gravatar, Ping.fm, and FriendFeed. These tools focus on features such as uploading the same video, maintaining the same avatar, name, and status updates across all your sites.

In a world full of unlimited choices on everything and anything, the internet is no exception. Our choices become even more numerous and overwhelming, leaving us dissatisfied and less willing to participate. Those willing to help us manage the information overload, however, will find a cozy place in amongst consumers across the internet.

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