We all know soda isn’t good for us, but it might start being better for sugar farmers in Malawi and Zambia. An organic Fairtrade soft drink called Ubuntu, an African word meaning humanity or fellow feeling, has been launched by Whole Earth. Ubuntu is the first certified fair trade cola on the market and in addition to the higher prices paid for the sugar itself, a share of the profits are being donated to assist community development in Africa. For the moment, Ubuntu is only on shelves in the United Kingdom, but you can also do your part to support the philosophy, African development, and your sweet tooth by ordering some at www.thedrinkshop.com for £ 0.79 per 330ml can, or £ 15.09 for 24 cans.

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