I've got to hand it to the Catholic Church for their innovative methods of reaching out to the youth of today. This year in preparation for the World Youth Day Events, Pope Benedict XVI will be sending out  thousands of text messages to people around the Sidney area. For six days in July the Catholic Church will hold it's annual World Youth Day Events, which is a week long festival celebrating their Catholic faith. In addition to the text messages the church will be "plugged in" in an effort to relate to the tech savvy youth, offering digital prayer walls and a social network inspired community for Catholics. I think this is a very fresh take on INNER BALANCE. All in all this event is expected to reach about 225,000 youths. This really shows how hip the Catholic Church can be, just by modernizing their routine to accomidate such a unique group of young people. I have a feeling this will go over real well. 

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