Even with the luxury markets shift in the direction of “Ethical Luxury”, some things never change. The new Hermes edition of the Bugatti Veyron is conspicuous at every level, from its $2.35 million dollar price to its 16 cylinder 1001 horsepower engine, down to its hand stitched Hermes leather interior and that is what makes it so irresistible. This is not a car for just anyone and it is not likely you will be seeing to many of these in the carpool lane on your way to work. The press release gives us a history of the relationship of these two iconic luxury brands,” Ettore Bugatti and Émile Hermès met in the 1920s, when Ettore ordered a bespoke suitcase for his first Bugatti Royale. Almost eighty years later, at the 2006 Pebble Beach Concours d'Élégance, representatives of Bugatti and Hermès met again. “ Meet again they have and if you have a few million to spare this ride will certainly live up to your wildest expectations and distinguish you from the crowd. The Greek god Hermes protector of travelers, inventor of fire and the sport of racing aided souls in their travels to the afterlife, the Hermes edition Bugatti promises to transport your soul in the luxury of hand stitched leather at 256 mph.