Fast food chain, Jack in the Box, has apparently not taken notice of the fact that less and less people make purchases with cash these days. In a recent blog posting, Jack in the Box customer Jereme, shares some suprising facts concering his last visit to the franchise , “When I pulled up and was beginning to determine what I wanted for dinner, I noticed a sign on the order board. It stated that in order to use a credit card it required a 30 dollar purchase, ID and a signature.” Thirty dollars! Are they serious? You could feed a small village on thirty dollars at Jack in the Box, isn’t that why people go there? Well, it seems that Jereme was so confounded by this ridiculous credit card minimum, that after he cancelled his order and went to another fast food establishment to procure some food, he decided to do a little research. As it turns out the Jack in the Box he visited has a credit card policy that is in violation of Visa’s merchant guidelines,” Always honor valid Visa cards in your acceptance category, regardless of the dollar amount of the purchase. Imposing minimum or maximum purchase amounts in order to accept a Visa card transaction is a violation of the Visa rules. “
To give Jack in the Box credit, corporate did send Jereme a coupon for free Jack in the Box after hearing about his trouble. Hopefully, this is the work of a renegade franchise owner; even so, corporations should regulate these types of practices, if they have any plans of maintaining their clientele.