A web-based company called Designgive is encouraging artists to be socially responsible while promoting and producing their creations. The website sells t-shirts and hoodies and gives a portion of the proceeds to a major charity of the customer’s choice. The cloths are printed with designs donated by charitably minded artists. Contributing artists’ names will appear on products with their design and the website will maintain an artist’s biography. Not only are the shirts cool, it’s cool to make the world a better place. The company has isolated seven well recognized charities for their customers to choose from: the American Red Cross, Children with AIDS Charity, the American Diabetes Association, the American Cancer Society, the Make-a-Wish Foundation, UNICEF, and the American Society for the Prevention of Cruelty to Animals. Designgive’s marketing model incorporates the growing drive to add meaning through social responsibility to the emerging frontier of collaborative design and open source ideas. Whether it’s for yourself or someone else, why not give a gift that gives twice and supports small scale artists.

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