sunsilk ad

 

The idea behind Brand Sanctuary is “using brands we know and trust as a shield”. Well Sunsilk’s new “life can’t wait” campaign is a great example of this. The ad is a series of scrolling images of three very iconic celebrities: Marilyn Monroe, Shakira, and Madonna; accompanied by their music and a few choice taglines inspiring women all over the world to live their lives to the fullest. But the real selling point is that all three women are, in fact, brands themselves. Just by the sheer fact that all three women have great hair and are amazing performers makes consumers in T.V. land automatically want to use these products in hopes that it will make them as iconic as say Madonna or Marilyn. See the video Here.

 

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