Google.org aspires to use the power of information and technology to address the global challenges of our age: climate change, poverty and emerging disease. According to the site: "In collaboration with experienced partners working in each of these fields, we will invest our resources and tap the strengths of Google’s employees and global operations to advance five major initiatives."
Develop Renewable Energy Cheaper Than Coal
Create utility-scale electricity from clean renewable energy sources that is cheaper than electricity produced from coal
Accelerate the Commercialization of Plug-In Vehicles (RechargeIT)
Seed innovation, demonstrate technology, inform the debate, and stimulate market demand to foster mass commercialization of plug-in vehicles.
Predict and Prevent
Identify "hot spots" and enable rapid response to emerging threats, such as infectious disease and climate risk.
Inform and Empower to Improve Public Services
Use information to empower citizens and communities, providers, and policymakers to improve the delivery of essential public services such as education, health, water and sanitation.
Fuel the Growth of Small and Medium-Sized Enterprises
Increase the flow of risk capital to small and medium-sized businesses in the developing world.
Is it me?? Don't these things seem like something the government should be doing for it's people? It's like the privatization of common sense!! We are really seeing alot of movement in corporate philanthropy, and whether it's all PR or not -I guess it's a positive thing. With all the disallusionment in government in general, maybe this will be the way of the future? Maybe GIVING BACK will be an instrinsic part of what we expect from our products and services? When people really understand the power of their dollar they can engage with the companies that allign with their beliefs on a very tangible and results oriented level to "make the world a better place."