Aptiva draws its product name from "Api" which stands for the (bee) Api-doings they use in their excellent products and "vita" means of course life. The multitude of "natural" beauty and health products out there in the world have now cycled through the moniker of "organic-natural" to "traditionally-natural". Fantastic to see the pervasiveness of traditional culture continue. Grecians have been using this product for 20 years and it's now widely available in the US. There is of course the apiary bath that we are looking forward to: "The [hygenic] bee is pretty docile, produces a lot of honey, and overwinters excellent. We've been using hygenic queens for four years now, and we're quite happy with them."