We're Obsessed with Why

Bringing Data to Life

Segmentation to Define the Audience

  • Capture 160+ billion digital and location signals daily
  • Track device/web behavior a specific period of time
  • Use Ai algorithms to segment activity into website affinity clusters

Segmentation to Refine the Audience

Translate segments into:

  • Personas
  • Archetypes

Identify their behavior by:

  • Needs
  • Drivers
  • Generactions

Humanizing Big Data

WHYSDOM is a need-based, advanced audience segmentation platform that humanizes big data by analyzing consumers’ core needs through their digital behavior. Using observed web behavior, WHYSDOM turns your audience into Personas and Archetypes that your business can recognize, understand, and act upon.

Identify your brand’s high value audiences

Derive behavior insights to develop key indicators on how best to activate these audiences.

Built with transparent & anonymous data

We do not use any kind of data that violates PII(personally identifiable data) standards. 

Compare your audience to competitors

Gain market share by meeting the needs of those consumers.

Integrate into your ongoing marketing efforts

Zero in on the audience you want to reach. Put big data to work for your brand immediately.

Get A Clear Picture of Your Customer Behavior

1. Identify

Define the Audience

160 billion data points logged daily…

Segmentation in real time.

Actual customer behavior…

See what customers do, not what they SAY they do.

Geo-Fencing key locations…

See what happens at your sites AND your competitors.

Find hidden audiences…

Find the customers you’re missing or unsuccessfully pursuing.

Define customers' online digital footprints…

Locate where your customers hangout online.

With WHYSDOM, you can identify and segment your audience by behavior. We give you their interests, their needs, and their motivations.

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2. Understand

Understand the Big Picture

Maslow needs-states behavior analysis…

Why do customers do what they do?

Virtually launch new products and services…

Just how big will your next big thing be?

Our results are filtered through the lenses of your category and your brand. Think about it. More than 160 billion digital and physical consumer signals daily at your disposal, complete with the analysis that gives you precise messaging and placement opportunities.

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Personas & Archetypes

3. Engage

Provide Actionable Insights

Need-states analysis produces ideal messaging…

Speak the language your customers speak.

Place ads in proven locations…

Intersect your customers where you know they’ll be.

Observed behavior gives you what your consumer really cares about, so you can speak to them in their language. Your information becomes more relevant and more relied upon because you are following their actions, not their words.

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Action Plans

Segment Your Audience by Behavior—not Demographics

Sound Interesting? Give Us A Try

We always start with behavior, and end with behavior defined and ready to use, with a series of actionable steps included. Call to start a conversation. Or, if you hate talking on the phone, send us an email. We are confidential, sign NDA’s, and we offer category exclusivity when possible.

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