Humanize Big Data Into Actionable Insights
Behavior-Driven Digital Segmentation
Two separate data sets—big data with need-based behavior data
- Tracks consumer device and web data
- Monitors 160+ billion digital and physical consumer signals daily
- To protect the privacy of consumers, we use only use data that is transparent, anonymous and doesn’t violate PII (personally identifiable information) standards.
- Constantly-on gathering and cataloging observed human behavior
- Human collected and curated “need-states” data
Humanizing Big Data
VOICE is a need-based, actionable segmentation solution that humanizes big data by analyzing consumers’ core needs through their digital behavior. Using observed web behavior, VOICE turns your audience into Personas and Archetypes that your business can recognize, understand, and act upon.
Identify your brand’s high value audiences
Derive behavior insights to develop key indicators on how best to activate these audiences.
Built with transparent & anonymous data
We do not use any kind of data that violates PII(personally identifiable data) standards.
Compare your audience to competitors
Gain market share by meeting the needs of those consumers.
Integrate into your ongoing marketing efforts
Zero in on the audience you want to reach. Put big data to work for your brand immediately.
Define the Audience
160 billion data points logged daily…
Segmentation in real time.
Actual customer behavior…
See what customers do, not what they SAY they do.
Geo-Fencing key locations…
See what happens at your sites AND your competitors.
Find hidden audiences…
Find the customers you’re missing or unsuccessfully pursuing.
Define customers' online digital footprints…
Locate where your customers hangout online.
With VOICE, you can identify and segment your audience by behavior. We give you their interests, their needs, and their motivations.
Understand the Big Picture
Maslow needs-states behavior analysis…
Why do customers do what they do?
Virtually launch new products and services…
Just how big will your next big thing be?
Our results are filtered through the lenses of your category and your brand. Think about it. More than 160 billion digital and physical consumer signals daily at your disposal, complete with the analysis that gives you precise messaging and placement opportunities.
Personas & Archetypes
Provide Actionable Insights
Need-states analysis produces ideal messaging…
Speak the language your customers speak.
Place ads in proven locations…
Intersect your customers where you know they’ll be.
Observed behavior gives you what your consumer really cares about, so you can speak to them in their language. Your information becomes more relevant and more relied upon because you are following their actions, not their words.
Sound Interesting? Give Us A Try
We always start with behavior, and end with behavior defined and ready to use, with a series of actionable steps included. Call to start a conversation. Or, if you hate talking on the phone, send us an email. We are confidential, sign NDA’s, and we offer category exclusivity when possible.