RNG Design

Automation has already proven to be the next stage of industrial and commercial expansion with manufacturers, food service operators, and distributors all adopting automation on some level in order to cut costs and speed up wait times. However, what happens … Read More

Is The Internet Running Out of Original Content Ideas?

First, you need to accept “the Internet” as an entity. Since much of the world now relies on the vague assumption that there is an internet brain, let’s talk about what that brain is thinking about these days. Slime. Bart … Read More

Kraft Crafts A Website Made Of Actual Bacon

If you type bacon into our Culturewaves Thought Bank you will get the most mind blowing array of results.  Bacon and pop culture are having a love affair. So I’m not surprised to, yet again, see another brand wanting in … Read More

We All Scream For Ice Cream

I love this ambient campaign from Streets ice-cream, Australia. They are letting passers-by share a fun video of themselves online. You may remember this film technique was first made famous by the Matrix films. The technology involves a bunch of … Read More

YouTube Interventions

Here’s something that takes viral marketing in an interesting direction. In fact, I’d go so far as to call it guerrilla marking. “Forever Wild, a rhino protection initiative created a campaign called “YouTube Interventions.” The insight was that people say … Read More

Missing The Moment

I went to concert recently, it had been awhile since my last live gig, I was excited. The lights dimmed, the curtain went up and the hypnotic beats of Phantogram rang out over the awesome sound system. Normally this is … Read More

Crisis And The Web: The Internet As Headquarters

I have been in Brisbane for the past few weeks visiting with family and friends, and therefore have had a front row seat to a “disaster of biblical proportions“.  I’m at a loss for words when I try to describe … Read More

An Apple FanGurl’s Biased Opinion

Ok. So… I will try not to be too gushy with this blog but in the interest of full disclosure…I’m a Mac Gal. To the point of totally “connecting” with my latest beau over the fact we are Apple freaks. I seriously don’t think I could date a guy that only used a PC. … Read More

FWD: “Have you seen this one yet?”

Mashable did an article on successful viral vids which I thought was really cool. While watching “All the Single Babies” one more time for old times sake…. the blogger’s comment about it struck me. … Read More

The “Targeted” YouTube Channel

As someone who could be described as a “YouTube early adopter” I’ve watched it grow into the force it is today. I have also wondered why more companies don’t have branded YouTube channels… it’s direct, casual, targeted and entertaining communication. Well, Target has lived up to their name and hit the bullseye. … Read More