Workshop Concepts: Women in Craft Brewing

It’s hardly front page news that there is a boom happening in the craft industry. We are surrounded by websites like Etsy that provide a platform for anyone to sell their handmade items, and farmers markets where local vendors show … Read More

Women in Entertainment Are Leading The Charge

As strong women in entertainment offer us new characters to follow, they also set the stage for women everywhere to follow suit–offering stronger, more empowered role models that embody what the modern woman can be. … Read More

Liquid-Plumr Ad “Goes There”

I this found this “saucy number” over at AdWeek, have you seen it yet? “Liquid-Plumr has a product called Double Impact. So, really, what choice did DDB San Francisco have but to create the innuendo-stuffed spot below with a housewife … Read More

The Latest Trends In Lady Parts

Sometimes when I’m collecting thoughts for the World Thought Bank a strange pattern emerges. These are separate pieces of evidence that all share a common theme or trend. I’m here to say that I can no longer deny this topic: … Read More

Gal Pal Certified

Girls talk about guys.  FACT.  Many of us love to match-make too. We discuss our relationships… often in gory detail. Sorry guys, but your girlfriend/wife’s friends probably know more about you than you would be comfortable with. The thing is, … Read More

Let’s Get Hairy

The smooth clean-cut look at the University of Maine is abandoned for a month every year when it observes “No Shave November”—and it’s not only for men sporting beards. … Read More

Standing Ovulation

Ok, I’m not going to contain my excitement over this ad. Hooray Kotex!!! … Read More

Habanos’ New Cigar Target: Women

The steady decline in sales amidst the rough economy has made the company look at new angles of the market, mainly one that’s smaller and more attractive than the traditional cigar scene. … Read More

Women Taking a Moment To Manage Stress

Johnson & Johnson is doing something interesting. This month they introduced a new service to help women battle stress. … Read More

You Snack, Girl!

Products that appeal to a female audience aren’t new, but the new Frito-Lay ads target women as, well, really feminine women. They show women looking in a mirror and seeing a cupcake, or talking about the new snacks and saying things such as, “These things are the best invention since the push-up bra.” … Read More