Sweet Rewards For A Tweet

This is a sweet campaign from Toyota Etios in South Africa. Passersby were prompted to send a tweet that included the hashtag #etiossmile. That set in motion a gumball or gobstopper that traveled through a Rube Goldberg-style machine. I’m a … Read More

Tweeting FTW

I love it when businesses “give good twitter”. Whether it’s a PR person, a social media consultant or an employee that is given the freedom to tweet whatever they like, when it’s done well it really personalizes a product, brand … Read More

We All Scream For Ice Cream

I love this ambient campaign from Streets ice-cream, Australia. They are letting passers-by share a fun video of themselves online. You may remember this film technique was first made famous by the Matrix films. The technology involves a bunch of … Read More

Kellogg’s Twitter Marketing Is Totes Amazeballs

It seems Kellogg’s is a company that knows how to monitor twitter. The fun started with the lead singer of popular English, alternative, brit pop band The Charlatans, Tim Burgess. Probably while passing time on tour or something similar, he … Read More

The Rise Of Social Curation / Commerce

Have you noticed more and more people talking about Pinterest lately? Do you think it’s just an online scrapbook or “vision board”? If that’s the case, think again: “Pinterest is the hottest thing in social content curation right now and … Read More

Facebook Night Club & Twitter Cafe

The Virtual Merge™ wave is where the actual world meets the virtual world. I came across a two examples that have been inspired by the big guns of social media. The first sprung up in the surprisingly unlikely place of … Read More

Two Experiments With Modern Life

I saw this really clever digital short on Vimeo about a guy who’s constant texts, bleeps, email alerts etc. turn into music.  It serves as a clever showcase for his obvious talent but it’s also a pertinent comment on the … Read More

24 hr Tweeting

I’m no stranger to internet addiction. I feel withdrawals when I’m unplugged for a prolonged period.  The woman who wrote this blog post knows what I mean … and then some. Her article reveals her secret habit of going to … Read More

Crisis And The Web: The Internet As Headquarters

I have been in Brisbane for the past few weeks visiting with family and friends, and therefore have had a front row seat to a “disaster of biblical proportions“.  I’m at a loss for words when I try to describe … Read More

Rachel Ray Creates BACON. Internet: Rachel RAGE.

Ok, “RAGE” might be a strong term. … Read More