eSports Are Here to Stay

An interesting thing has been happening in eSports recently: they’re getting taken seriously. After years—even decades—of high-level tournaments, thousand-dollar prize payouts turning into million dollar ones, and streaming sites such as Twitch giving tournaments like Evo a broadcast platform to … Read More

The Changing Dynamic of Coffee

Once a morning ritual for those heading off to work, coffee has become an all-day beverage of choice for consumers. What started as a work break indulgence and a way to recharge has turned into a lifestyle complete with special … Read More

What’s (Millennial) Cooking?

Millennials have taken a lot of flak for the way they live. Previous generations continually disapprove of their smartphone-dependent tendencies, coupled with their incessant need for technology and the internet to survive. However fair or unfair this assessment may be, … Read More

Condoms & Sex Toys That Come To You

I was originally thinking of this for the Barely Legal™ wave since it involves condoms and sex toys, but then I realized on a deeper level it’s about HOW & WHERE the products are meeting the consumer. We all know … Read More

“You Wanna Burger, Baby?”

As the Food Truck wars heat up in Los Angeles, everyone’s looking for an angle… a gimmick that will set them apart from the pack. Well here’s a textbook case of Suggestive Selling™ and it seems to be working out … Read More

Food Truck Chow Down

I am lucky enough to arrive in LA in time for the first annual Food Truck Chow Down! “The Innaugural Annual Food Truck Chow Down is Los Angeles’ biggest foodtruck spectacular that will showcase over 50 of LA’s best foodtrucks … Read More

The Future Of Publishing – Eye Of The Beholder?

I would think every generation has opinions about other generations…especially those younger than them. Gen X & Y often seem criticized and/or misunderstood by Boomers and beyond. … Read More

Rachel Ray Creates BACON. Internet: Rachel RAGE.

Ok, “RAGE” might be a strong term. … Read More

Sears extends the “pop-up” concept

With all the hoopla (yeah that’s right, I said “hoopla.” I got tired of “hype”) surrounding pop up stores and store concepts it’s easy to forget where they came from. Pop up stores have their roots in food trucks; mobile businesses that go directly to their customers and fill a niche in the food world. … Read More

INFLUENCERS

I’m excited to see this documentary from R+I creative on Vimeo.

“INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion. and entertainment.” … Read More