Context in Check

Nostalgia is a funny thing. I laughed at Gen Xers when their childhood was repurposed into kitschy gimmicks targeted at young, trendy millennials who were eating nostalgia up on an ongoing basis. But now, as we’re moving further into 90s … Read More

When Sugar Was Good

The latest throwback soft drink, Dr Pepper made with REAL sugar, is a reminder of the power of the Time Travel Wave. It takes us back to a time when eating and drinking, and yes, even smoking, was just as unhealthy as it is now—we just didn’t know it. … Read More

Real Sugar is a Throwback…

“Make me feel like I did back then”.  TIME TRAVEL is all about recapturing those feelings from times gone by.  We find a lot of fun “retro kitsch” in this wave. As someone in early my early 30’s it’s a … Read More

M-I-C-K-E-Y M-O-U-S-E !!!

Mickey is back and he is hitting the streets!  Spotted several months ago by Culturewaves’ graphic design guru and future honorary Disney imagineer, Locke Hilderbrand, Mickey Mouse gear is starting to pop up everywhere. With Mickey set to celebrate his … Read More