Liquid Stories

Consumer demand for experience in all things has led to consumers expecting experience in all things. The term “experience” is a little misleading, however, when it comes to beverages. When you hear the word, in conjures images of immersive, highly … Read More

The Sugar Connection

You don’t have to look far to find a doctor, scientist or dietician who believes sugar is toxic. This flood of individuals speaking out about the common food ingredient has many consumers thinking twice about products that contain too much … Read More

Sugar the New Cocaine?

Here’s what we at CultureWaves® (who didn’t major in neurology, pharmaceuticals, or any health related science) know: We know that we, the general public, LOVES sugar. We’ll consume it in any form we love it so much. We’ll drink it, … Read More