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A Parody of Logos

Posted by admin on December 12, 2008 | Featured

We’re glad to see there’s some out there having a little fun with the previously God like respected logos of failing or ailing corporations out there. With government (i.e. taxpayer bailouts) and unemployment continuously growing, we’re betting there’s a little … Read More

Tags: Brandalizm™, Belonging, bailout, business, cheer, corporation, crisis, demand, design, economy, fail, layoff, logo, parody, redo, struggle

CultureWaves

CultureWaves specializes in the use of qualitative data and real-world evidence to develop insights that are rooted in need-based consumer behavior. Using our proprietary software, we monitor shifts in behavior and provide insights to inform strategy, brand engagement, product development, and behavior identification according to a brand’s specific needs. With CultureWaves, you dive into the motivation behind consumer decisions-the “why” that defines consumer behavior.

CULTUREWAVES ANNOUNCES NEW WAY TO DEFINE DEMOGRAPHICS BY BEHAVIOR.

VOICE is a segmentation tool that marries artificial intelligence with human intelligence. We start by receiving device behavior* and then applying a needs-based filter of human behavior. This combination of data allows CultureWaves to develop Personas, which help you as a business better understand how your target audience thinks-their various needs, wants, and values-all based in behavior and presented with actionable strategy.
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*Device data is collected by Dstillery through an agreement with CultureWaves. They observe more than 160 billion daily interactions across computers, tablets and smartphones and provide that information to us in subpopulations, which we then analyze and categorize into personas, archetypes, or path-to-purchase behavior.

CultureWaves has contributed data and insights to NPD’s new report “The Evolution of Eating.”

How will the food and beverage consumption of key generations – Gen Z, Millennials, and Boomers –change as these groups move through life stages? The new report, A Generational Study: The Evolution of Eating, reveals whether their patterns will be similar to, or different from, those of previous generations. It’s how to develop marketing strategies and make long-range plans that position your business for growth.
Read more | Press

CultureWaves data is now part of the newest Snacking in America report issued by NPD

Snacking in America— This is the definitive guide to snacking, with newly added content from CultureWaves on emerging trends to bring the insights to life and give examples of in-market activation. Now you can get clear answers to your pressing questions about snack foods and between-meal consumption.
Read More  |  Report Excerpt

The report will give you an abundance of snacking data insights with a landscape of consumer behavior and motivations. In addition, the report offers a predictory look at opportunities for the future, so be sure to check out how to get your copy.

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About Us

CultureWaves is a need-based behavior science company that helps Fortune 500 companies, cities, and brands understand the ‘whys’ of consumer behavior, constituent and visitor behavior, in real time, with the ability to translate said behavior into actionable marketing and innovation insights. Since 2006, CultureWaves behavior scientists use a proprietary need-based analytic tool – Sparcwire®, that observes human behavior thru need-based filters, to deliver a clear look at where consumers have been, are headed, and importantly, how to more effectively reach and influence them now. These timeline insights inform brand strategies and engagement, new product development, and integrated communications outreach custom-tailored to a brand’s specific needs. CultureWaves explains the “why” behind consumer behavior.

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