When a Brand Goes Beyond a Name When I was younger, I remember how important it was to have certain name brands attached to things like clothing and shoes. This was so important, in fact, that kids were subjected to … Read More
I did a search for the tag Brand Sanctuary™ in Neemee today and Starbucks popped up 3 times on the first page. Hmmm what are they up to?
Starbucks is going back to its “premium-coffeehouse roots — by building premium coffeehouses. The chain, in the latest attempt to negotiate its turnaround, is focusing on stores with smaller-batch coffee, community involvement and entertainment. … Read More