Usually when we think of scarcity it points to a fundamental economic problem of never having enough of something. Marketing a product’s scarcity can create artificial demand—which sometimes gives it more attention than simply allowing a plentiful number of the … Read More
Sensory Appeal is one of our Waves that every quarter we find an equal amount of amazing new tech and design, and for every great piece theres something that’s a complete gimmick. Being a basic need wave, this is somewhat understandable, even more understandable seeing how most of what comes out of this wave is entertainment based.
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If you’re a girl and a gamer, Sony thinks you really love glitter, stickers and Hannah Montana. … Read More