The Wrong Target

There has been much discussion about Gen Z as a demographic, and its widespread familiarity and use of technology—specifically the internet. Like others, we’ve written at length about the distinguishing characteristics that Gen Z exhibits. We’ve pointed out that Gen … Read More

“Humane” Technologies

  When the internet was first introduced, users sat in awe at the innovation that it presented. It was a communications platform and a distribution method for information and data. The world wide web took something that previously traveled through … Read More

Emerging Evidence: New Nostalgia

The new nostalgia will be downloadable. … Read More

Q315 Topic: The Brand Crusade

Trying to fit in a good deed for the day is a challenge for consumers already striving to find a work-life balance in their hectic schedules. … Read More

Betting on the Digital Derby.

Horse racing has long been the most acceptable and legal form of gambling across the United States. … Read More

The Facebook Factor: Organ Donation Booms

You better believe the non-profit Donate Life is loving Mark Zuckerberg right now. In an effort to “build tools that help people transform the way we all solve worldwide social problems”, he allowed Facebook users to have the option of … Read More

An IKEA Sleepover

Did you ever have that childhood fantasy of spending the night in a department store? I did. IKEA has tapped into that urge, with a fun stunt that let some lucky fans spend the night: “IKEA hosted a sleepover at … Read More

BeerFriender Helps You Buy A BeerTender

Heineken came up with a cheeky promotional idea for the festive season. They launched a fancy keg called BeerTender that lets you pull fresh draft beer at home for $99. However, they acknowledge that it’s not really the time of … Read More

Texting Over Talking

One of my friends had a minor “rant” on Facebook the other day that I’m sure he wouldn’t remind me repeating here: “Soapbox of the day: The advantage of texting is that you can relay information on your own time … Read More

Heinz: Personalized “Get Well” Soup

It may still feel like summer in Los Angeles right now, but my friend in Scotland says it’s already getting quite chilly. Yes folks, cold & flu season is on it’s way. That’s why this is such a cool campaign … Read More