Digital Word of Mouth

Years ago we saw food manufacturers reluctant to enter the social media world, sure that their audience was within foodservice circles and not direct-to-consumer. They’ve learned, however, that the consumer drives the decision at its most basic level, and that everyone—regardless of their place in the food creation cycle, is subject to the lure of social media. Digital word-of-mouth is now a staple of food and beverage companies, but it goes beyond that category, too. … Read More

Passing Judgment

‘Tis the season for passing judgment. “What have you done to your hair?” “You’ve put on some weight, huh?” “Why can’t you come home for the holidays? You like your in-laws better than us?” Don’t answer any of those. We … Read More

The Photo Era

Back in the day when food websites and blogs were popping up and people began posting photos of their food, art directors everywhere were saying, “Nooooooo” in loud laments. After all, they had built whole careers on the quality of … Read More

Updating Privacy

If you are like me (and, trust me, I’m fairly normal when it comes to being a part of today’s consumer society) you are getting a lot of emails with the subject line something like: “We are updating our privacy … Read More

What is Your Privacy Worth?

This question has been asked many times over the years, as producers of products and technology have both become increasing more interested in things we once kept private. Originally—by which I mean, before social media—our sense of privacy gave us … Read More

Everything’s Coming Up Purple

If we are what we eat, we should all be feeling a bit more like Violet Beauregard in 2018—that is, if Instagram has any sway over us.  Rummaging through seed catalogs is one of my favorite things to do every … Read More

The Wrong Target

There has been much discussion about Gen Z as a demographic, and its widespread familiarity and use of technology—specifically the internet. Like others, we’ve written at length about the distinguishing characteristics that Gen Z exhibits. We’ve pointed out that Gen … Read More

“Humane” Technologies

  When the internet was first introduced, users sat in awe at the innovation that it presented. It was a communications platform and a distribution method for information and data. The world wide web took something that previously traveled through … Read More

Emerging Evidence: New Nostalgia

The new nostalgia will be downloadable. … Read More

Q315 Topic: The Brand Crusade

Trying to fit in a good deed for the day is a challenge for consumers already striving to find a work-life balance in their hectic schedules. … Read More