Artificial Product Scarcity

Note: Culturewaves has previously written about the concept of the “Mark-Up Economy” here. Usually when we think of scarcity it points to a fundamental economic problem of never having enough of something. Marketing a product’s scarcity can create artificial demand—which … Read More

Elizabeth: The Golden Age and the Importance of Design in a Bad Economy

When Universal pictures released the sequel to the Academy Award –nominated motion picture “Elizabeth”, “ Elizabeth:  the Golden Age”, they commissioned Bow Wow International to create a companion book. The limited edition book that they created is every bit as … Read More