New Moms are a Target

They are easy to identify and categorize. They all have similar needs: diaper care, nutrition, laundry products, and sleep. This all makes it easy for the U.S. marketing world to lump new moms all together as they figure out how … Read More

Sales Fatigue

I feel a little guilty for this one, adding yet another email to your inbox this early in January—now that you’ve finally gotten all those “special deals” cleared out. But that’s exactly what prompted writing this. … Read More

The Rise Of Social Curation / Commerce

Have you noticed more and more people talking about Pinterest lately? Do you think it’s just an online scrapbook or “vision board”? If that’s the case, think again: “Pinterest is the hottest thing in social content curation right now and … Read More

Tweet Reward

While Twitter is still trying to find a way to make money, Dell recently reported that it made $3 million using Twitter. That isn’t a huge fortune these days, but that’s not the point. The news is how Dell connected the reality of product selling with the virtual world of social networking. … Read More

The Skin Game

Laura Croft looks so great saving the world with her clothes on, why would she need to take them off? How about to save her job. Desperate times call for desperate measures, or in this case getting down to the bare essentials. … Read More